It is one of the core components of business success. Core competencies give competitiveness over other companies. If any company have competitiveness, it is sure they are able to penetrate their desire market. For an insurance company, core competencies are customer service, claim processing and underwriting of the customers acquisition. For manufacturing sector the core competencies are distribution, manufacturing process, procurement of raw materials and product development. It is very essential element to attain success as it acts as cross functional business process. Cross functional business process must measure cost, time, quality and results.