The article offers information on customer relationship management (CRM). CRM is about the capture and analysis of consumer behaviour in order to create target groups of customers, market to them as individuals and track the results. It talks about how information technology (IT) is involved in CRM. It cites the advantages of CRM, including increasing customer loyalty, frequency and value, knowledge of who the best customers are and what they want to buy, and personalising products and services to fit needs of customers