It is important for organizations to make use of
increasing Internet users and web's billion searches per day
with the correct Internet Marketing strategy/method to drive
some of those users to one’s own website and making them
customers. The problem with athealth.co.za is that there's no
Internet Marketing strategy in place. They have a little bit of
Search Engine Optimization, but it's old and out-dated.
Google and other major Search Engines changes their
algorithm from time to time, and a website's strategy should
change accordingly. Not only does the Search Engines
change but the way the internet works and how content are
being shared also changes in a short period of time. This
study aimed to determine a successful Internet Marketing
Strategy for athealth.co.za website by evaluating and
executing their Search Engine Optimization strategy. It
could be concluded that athealth.co.za is in desperate need
for advanced Search Engine Optimization on all their
website pages. This would involve utilizing basic techniques
needed to get good rankings from google and other Search
Engines.