A leading employer with over 30,000 employees spanning both blue and white collar
workers wanted to launch an employee discount purchasing scheme that was quick and
easy to use, competitive in its offers and that did not rely solely on web access.
Countdown developed a bespoke programme that could work as a stand alone package
or as part of a larger employee benefits offer. With co-branded national and regional
printed guides outlining the discounts, Countdown was able to supplement the web
based promotions. Using this combination of discounts Countdown has created a
programme that perfectly suited the needs of the whole employee profile.
The launch of this employee benefits package has been so successful that unlike many
other schemes on the market, Countdown has been able to ensure that there was not
one single employee who couldn’t make significant and regular savings regardless of
their occupation and lifestyle.