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In 1999, disappointed by low subscription sales of Encyclopaedia Britannica Online, Britannica converted to a free, advertising-supported site. In terms of Web site traffic, the new revenue model was a huge succcss. The first day the new free sice, Britannica.coTTi, became available it had more than 15 million visitors, forcing Britannica to shut down forSelling on the Webtwo weeks to upgrade its servers. The site offered full content of the encyclopedia’s print edition in searchable form, plus access to the Merriam-Webster's Collegiate Dictionary and die Britannica Book of the Year. One of the most successful aspccts of the site was the way it integrated die Britannica Internet thiide Web-rating service with its print content. The Britannica Store sold the CD version of the encyclopedia along with other educational and scientific products to help generate revenue.
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