I receive an email from an employee working at a US automotive supplier operating globally. The company is involved in re-manufacturing and is an OEM supplier of brakes and axles. His colleague would have taken a prospectus from the show, and they want to introduce a SCADA system with around six million operations a year at this location and further expansion planned at other locations. Can we arrange a demo "early next week"? Of course! But this is where cultures clash. I would like to prepare well for the appointment, whereas he would like to have it come to him. Instead of a concise, structured Excel table, he sends me prose. With my American 'neighbour' at the stand next to me, I analyse the text, extract the relevant information and build a five-columned Excel spreadsheet myself. Imported into infoBoard, made screenshots of the planning board, used the web reporting tools and evaluated the processes using BusinessController. Deadline for the demo: next Monday at 10am EST. Just how I need it. Concrete. Results oriented.