A Closer Look at Virgin FibersPaper made from virgin fibers is no less environmentally friendly than paper constructed with recycled fibers – as long as you choose wisely. In fact, the Forest Stewardship Council (FSC) has confirmed that certified virgin paper is environmentally sound . This is in part due to the fact that without the production of virgin fibers, the world would run out of paper within just a few months6. Since recycled paper can only be recycled a certain number of times, virgin paper production is necessary in order to continue using paper products. The modern production process of virgin fibers is much more hygienic than recycled paper mills and generates the energy needed from burning waste wood rather than relying on electricity or fossil fuels like recycled mills. This method uses virgin pulp bales and processes the material in “pulpers” which enables different types of high-quality paper to be made. For example, long-fiber virgin pulp produces strong kitchen paper, and short-fiber virgin pulp produces soft toilet tissue. There’s no bacteria-harboring starches for germs to cling to or any slime left behind. Virgin fibers create paper with higher absorbency rates, better ink color and retention, and softer and more durable options. Providing effective and high-quality products reduces waste because guests won’t have to use multiple paper towels or a large portion of the toilet paper roll to satisfy their needs. Better products also contribute to cost savings over time. Because they are stronger and more reliable, virgin fiber products give customers an enhanced experience. In an age where word-of-mouth can reach millions via social media or review websites, and make or break a brand’s reputation, every business wants to avoid customer disasters, especially in restrooms. Because virgin fiber products also support the environment, they have the opportunity to further improve brand image.