The main reasons for the failure of KM initiative at the company were
as follows:
• The top management was committed only up to a point. In the face
of crisis, the KM initiative, which was perceived as a “nice-to-have”
rather than mission-critical activity, was completely ignored. This
underscores the need for the KM initiative to be grounded in the
organization’s strategy.
• The KM team failed to manage the political processes between the
IT and media aairs departments which in part undermined the
initiative.
• The KM team spent little time deliberating on the potential barriers
to the initiative and did not consider the idea of rolling out a
pilot even though the scale of the initiative was significant. The
team could have avoided such pitfalls if external advice had been
sought.