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Creating a Culture for
Learning
Understanding organizational and knowledge strategies is essential before we plan Knowledge Management initiatives. It is also important to recognize that systematically managing knowledge requires a cultural transition. New technologies, processes, and roles will be needed, but a more fundamental requirement is a cultural shift in the way that knowledge is perceived. If employees really believe that knowledge is a vital resource to the organization, and truly behave as if it is important, then they will use every available process or technology to share and learn. Most organizations have access to the required processes and technologies, but often employees do not yet understand the value of using them. Exceptions to this statement are informal networks such as the grapevine, the gossip circle, and the rumor mill. These are highly effective knowledgesharing mechanisms, which often work better than officially sanctioned practices for knowledge exchange. They work precisely because the rumor culture is alive and well in all organizations. If it were possible to develop a culture where individuals saw operational knowledge as being as important and interesting as rumor and gossip, Knowledge Management would be integrated into every action, interconnecting performance with learning.
The nature of the unique organizational culture will make the implementation of Knowledge Management either easier or more difficult, depending on whether the culture is aligned or unaligned with the values of knowledge sharing. In an unaligned culture, Knowledge Management will be a real struggle, while in the right culture, it can be comparatively straightforward. Therefore, part of the challenge in implementing Knowledge Management may be to change the culture. Paradoxically, Knowledge Management itself may be one of the main tools for changing a culture.
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