Television sets have been one of the most popular consumer products in China. In 1998, there were 360 million television sets used by Chinese consumers, equivalent to about 28 TVs per 100 capita. This high television penetration rate makes e-commerce via television a great prospect. In addition, cable TV has enjoyed an impressive growth in China since the early 1990s. Starting from only 13 million families in 1990, China's CATV industry penetrated into 90 million families in 2000. Two million more families have been forecasted to join the market each year through 2005.