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Currently, Subway has launched a new product in the market. They have also tried to come into the salad market by launching. The salads seems to fit Subway's image of a relatively healthy fast food restaurant. As it is a fairly new product it comes in the category of theQuestion Mark in the BCG Matrix. Subway is advertising a lot to popularise this product so there is a lot of expenditure on it. This product is individually not bringing any profits and is a cash drain for the company. Company may decide to completely remove this product from the market if it does not do well soon and start bringing in revenue.
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