In a world that will spawn over 3 billion Internet users this year, as forecasted by eMarketer, it’s now more crucial to know what types of content will be seen, read and shared. So where does this leave us marketers and social media fanatics alike?
People like, re-tweet, comment and promote content because they like what they see and it is contextually relevant to their lifestyle, values or beliefs. While we may create awesome content online, sometimes it fails to resonate with our audience. The common mistake here is not the content itself, but a lack of understanding for the people who are exposed to our content everyday.