Search engines have a unique policy for indexing information in an efficient manner, and it is essential to optimize web-pages in a specific way to enhance their search ranking. Cui and Hu [1] highlight the specific requirements for optimizing the search queries, and present a novel website building and design concepts based on the empirical research pertaining to internal coding method and website contents. In addition, the authors elaborate search engine optimization tools and strategies specific to the e-commerce sites for the sake of effective website promotion. When a user searches a website through an optimized search engine, then the entire website can attain higher ranking position. This improves the website traffic and enhances the website sales capability. This necessitates employing specific tools, strategies and search engine friendly methods for SEO. Furthermore, the five techniques used for the Tools of SEO category are: keyword tools, link tools, usability tools and high-quality incoming links. For the Strategies of SEO, three methods are elaborated which are: website structure, space strategy and writing website titles strategy. The methods used in the Friendly Methods of SEO category are structure optimization of frames, optimization of images, URLs, directory structures, navigation of website, optimization of flash and web form optimization.