The employer is wanting to make sure you know what the job involves, how you match it and what has prompted the move. Remember to be positive, reassuring and persuasive.
I’ve applied as it is an excellent match for my skills etc. It would be a fresh challenge and a chance to try something new.
I already have the skills you need (mention their top 2 or 3 requirements). I have experience of ……………………….. (eg some of the issues the company is facing), and I have the right personality to fit in.
It is exactly the sort of role I am targeting. I am confident I will be able to make a major contribution and would become a valuable member of your team.
Here is where you get to speak passionately about the job you are applying for. You need to to cite particular things about the job that motivates you. Let them know that you have investigated the job & company thoroughly and then clearly explain what it is that excites you most.
Pick an aspect of the role that is essential and show your outstanding skill in being able to deliver the task in an exceptional way.
More sample answers below:-