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Mengapa STATUS sosial ekonomi ini berkaitan dengan inovasiThe social characteristics of earlier adopters generally mark them as more educated, of higher social status, and the like. They are wealthier, more specialized, and have larger-sized units. Socioeconomic status and innovativeness appear to go hand in hand. Do innovators innovate because they are rich, or are they rich because they innovate? The answer to this cause-and-effect question cannot be answered solely on the basis of available correlational data. There are, however, adequate reasons why social status and innovativeness vary together. Greatest profits go to the first to adopt; therefore, the innovator gams a financial advantage through his or her innovation Some new ideas are costly to adopt and require large initial outlays of capital. Only the wealthy units in a social system may be able to adopt these innovations. The innovators become richer and the laggards become relatively poorer through this process. Because the innovator is the first to adopt, he or she must take risks that can be avoided by later adopters, who do not wish to cope with the high degree of uncertainty concerning the innovation when it is first introduced into the system. Certain of the innovator's new ideas are likely to fail. He or she must be wealthy enough to absorb the loss from these occasional failures. Although wealth and innovativeness are highly related economic factors do not offer a complete explanation of innovative behavior (or even approach doing so). For example, although agricultural innovators tend to be wealthy, there are many rich farmers who are not innovators.
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