A vision statement should be:
Future oriented;
Likely to lead to a better future for the organization – i.e. it fits the organisation’s history and culture;
Reflects the organization’s values;
Clarifies the organization’s purpose and direction; Inspires enthusiasm and commitment;
Reflects the uniqueness of the organization; and, Ambitious.
Memorable
Brief
Clear
A Mission statement should be:
● Clear and concise, and in most cases, no longer than a short paragraph.
● Action-oriented
● Outcome-oriented
● Inclusive
What questions to ask when formulating a vision and a mission statement?
● - What is the critical assets, attributes and issues ?
● - What really matters to stakeholders?
● - What is the destination of this property looking like?
● - What changes the management will bring?