This directive sought to bring within the regulatory net online and mobile media services (termed “non-linear audiovisual media services”) as well as the traditional television broadcasting services (termed “linear audiovisual media services”). Not all these audiovisual media services would be captured though, for example licensing regimes, and so the directive continues to rely upon a “country of origin” approach – that is, the place (member state) where the media service provider is established. However, the directive only covers those media service providers who exercise editorial responsibility. This means that those content providers who only package content are outside the directive‟s regulatory reach. 32 The third parties that exercise the editorial responsibility may of course be outside the European Union‟s jurisdiction.