We all have networks. They consist of everyone we know: our friends, family, and business associates. Our doctors, dentists, dry cleaners, mechanics, and CPAs are also members of our networks.
Why Build Your Network?
Networks are an invaluable source of referrals. Referral expert Joanne Black, the author of No More Cold Calling (Business Plus, 2007) notes that when you get clients or customers through referrals:
You are pre-sold. They have heard about and want to work with you.
You have credibility.
You have trust.
A definite need for your goods or services exists and the contact wants to meet with you.
The sales cycle is shortened dramatically.
You can ace out the competition.
You get more business. Most of the time, you land more that 50% of the contacts you meet and it frequently exceeds 70%.