A worker inspects the first production
of bottled Coca-Cola beverages
during the opening of the
new Coca-Cola plant in central
Bacolod City, Philippines. While
the headquarters organization of
Coca-Cola will provide global
brand support and broad marketing
guidance to its bottlers in individual
countries, the local bottler
organization will assume responsibility
for such activities as local
sales promotion, labeling to meet
local government requirements,
retail support, and local customer
research.