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India’s Retailing Boom has acquired further momentum, dynamism and vibrancy withinternational players experimenting in the Indian market and the country’s existing giants taking boldinnovative steps to woo the consumer. At the same time, the early entrants are redefining theirASIA PACIFIC JOURNAL OF MARKETING AND MANAGEMENT REVIEWVol.1 Issue 1, SEPTEMBER 2012, ISSN 2319-2836www.indianresearchjournals.com 2strategies to stay competitive and suit the new market landscape.
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