If you have her trust, you have a lot of leeway. Nearly 90 percent of women studied "wish" they were sent more tailored offers from trusted brands.
Analytics should be a marketer's best friend at this point. Most brands have no trouble collecting consumer information, but they lack the tools and talent to put that data into play and incorporate it into their programs.
The proper use of data gives you the power to make smart decisions on how you build a relationship with a consumer -- number one, who is your target really? Where can you find more of them? How, when, what, etc. do you use to keep that relationship evolving?
INSIGHT: If she has a relationship with you, get to know her more, give her more. Women are comfortable with being targeted, and even "wish" it happened to them more with brands they trust.