In general, B2C has not succeeded in taking off in China, which is consistent with China’s general environment. B2C is concentrated in large cities and coastal provinces where we see better IT infrastructure and a larger number of Internet users. The poor delivery system and lack of a general credibility monitoring system, plus a poor payment system, have resulted in serious barriers to B2C market expansion. In addition, publication of government laws is also lagging
behind. CCID (2001b) concluded that the B2C market would require much nurturing by service providers and the government to succeed in the near future.