Figure 1 shows that the domestic banana market flow begins at the banana farm, where farmers are selling
27.25% of their crops to brokers who collect bananas from farms and then resell them to consumers, processing plants
and exporters. About 21.10% of farmers are selling their bananas directly to consumers. Then, 19.25% of farmers sell
to their banana association, which is located near their farms. Normally banana associations provide farm input
materials or offer loans to their members. About 32.40% of farmers sell to banana cooperatives which are usually
located in their areas. However some cooperatives are far from the farms. Farmers take this option when the
cooperative offers programs designed to improve production and banana yields.