Typical survey questions in the BFAS tool allowed the user to rate his involvement with the Facebook platform from a minimal level of very rarely using the system to a maximum level of very often frequency. These scores were applied by the user to questions like the following:
You frequently think about Facebook and how you will use it when online next time.
You want to use Facebook more and more.
Facebook allows an escape from daily worries and concerns.
There have been past attempts to avoid using Facebook but they failed.
You get irritable if you don’t log into Facebook regularly.
Facebook is taking up so much time, it is hurting your work and studying.
Where a user scores the application level with high frequency to the above questions again and again, that signals a potential addiction to the social media platform. However, this formula didn’t work the same for everyone. Researchers found that those who were outward going and are by nature “social butterflies” scored questions with high frequency. Those who were introverted and conscious of their self image scored questions with far less frequency. There was also a linkage with the frequency level of visiting Facebook and the amount of sleep a person received at night daily.