As indicated by the examples in this chapter, specific approaches for hiring and energizing frontline workers take on a different look and feel across companies, based on the organization’s values, culture, history, and vision. 69 For example, “developing people to deliver service quality” is accomplished quite differently at Southwest Airlines than at Disney. At Disney the orientation and training process is highly structured, scripted, and standardized. At Southwest, the emphasis is more on developing needed skills and then empowering employees to be spontaneous and nonscripted in their approach to customers. Although the style and culture of the two organizations are different, both pay special attention to all four basic themes shown in Figure 11.4 . Both have made significant investments in their people, recognizing the critical roles they play.