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When Toy Story and A Bug’s Life became enormous hits, Pixar and Catmull faced the newchallenge of staggering success. Catmull made certain that Pixar’s “artists and technicalpeople” always regarded one another as equals, and he never treated either group as afavorite. By always asking people what was bothering them at work, Catmull learned that“being on the lookout for problems…was not the same as seeing problems.” He also sawthat doing meaningful work went beyond making hits. Fostering “a creative culture thatwould continually ask questions” mattered more. Making Toy Story generated Pixar’s twodefining, enduring “creative principles”: “Story Is King” and “Trust the Process.” Every
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