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and, if a particular item was in short supply, allocation decisions were made onthe basis of historical sales levels and other considerations. Once an order had been approved, the warehouse issued the lists that were used to organize deliveries.Lorena Alba, Inditex’s director of logistics, regarded the warehouse as a place to movemerchandise rather than to store it. According to her, “The vast majority of clothes are in here only afew hours,” and none ever stayed at the distribution center for more than three days. Of course, the rapidly expanding store network demanded constant adjustment to the sequencing and size ofdeliveries as well as their routing. The most recent revamp had been in January 2002, when Zara had started to schedule shipments by time zone. In the early morning while European store managers were still stocktaking, the distribution center packed and shipped orders to the Americas, the MiddleEast, and Asia; in the afternoon, it focused on the European stores. The distribution center generally ran at half its rated capacity, but surges in demand, particularly during the start of the two selling seasons in January and July, boosted utilization rates and required the hiring ofseveral hundred temporary workers to complement close to 1,000 permanent employees.
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