He hustled consulting gigs, going door to door and cold-calling local businesses. “My first year, I tapped on shoulders in a bookstore to get my first customers, people who were buying web books, and asked if they needed help,” he says. One day in 2010, the phone rang. It was Kathy Kaye, the new head of Trump International Realty. “She said, ‘Would you like to bid on building the Trump website?’ ” Parscale recalls. “I said yeah. I bid $10,000 on the first website. I think they were shocked how cheap it was. Next thing I know, I’m talking to Ivanka. So they signed a contract with me, and I wrote the website by myself. I told ’em I’d give all the money back if they didn’t like it.”