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how they perceive the world around them. Context can be an individual’smind-set or the organizational culture. It includes all of the assumptionsand norms that are brought to the table. Context is perception, as opposed tofacts or data. People do not go off and design their context—they just inheritit. Culture is also socially constructed and reflects meanings that are consti-tuted in interaction and that form commonly accepted definitions of thesituation.Culture is symbolic, which is why it is best described by telling stories abouthow we feel about the organization. A symbol stands for something more thanitself and can be many things, but the point is that we invest a symbol withmeaning and the symbol expresses forms of understanding derived from ourpast collective experiences. The sociological view is that organizations exist inthe minds of their members. Stories about culture show how it acts as a sense-making device. Also, culture is unifying and refers to the processes that bindthe organization together. Culture is thus consensual and not conflictual. Theidea of corporate culture reinforces the unifying strengths of central goals andcreates a sense of common responsibility. Culture is also holistic and refers tothe essence—the reality of the organization, reflecting what it is like to workthere, how people deal with each other, and what behaviors are expected. Theexample of Nokia describes one such holistic approach to culture.
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