• Works with Planning team to develop, present and maintain all tactical planning aspects of clients investment, ensure the best possible value across platform(s) as well as ensure client satisfaction
• Ensuring correct implementation and cost management of The Exchange Program is delivered
• Maintains and communicates up-to-date records of the implementation of the plan
• Generating appropriate reporting and analysis (competitive, performance tracking, budget reporting, contact management, marketplace trends)
• Analyse syndicated research to determine best media selection for target audiences
• Monitor and prepare post analysis reports and audience trend on an on-going basis
• Develop strong knowledge on consumer, media offer, client business and competitive landscape
• Material and production co-ordination with client and creative agency