Samsung is guided by a simple philo

Samsung is guided by a simple philosophy, strong values and high ethical standards that inform our work every day. In everything we do, we strive to help people live better lives.

Vision
Samsung is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives and continue to make Samsung a digital leader.

Our Performance
To learn more about the performance of our company, download the annual reports issued by Samsung Group and Samsung Electronics.

History
For more than 70 years, Samsung has been at the forefront of innovation. Our discoveries, inventions and breakthrough products have helped shape the history of the digital revolution. .

The Samsung Philosophy
At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society.

Every day, our people bring this philosophy to life. Our leaders search for the brightest talent from around the world and give them the resources they need to be the best at what they do. The result is that all of our products—from memory chips that help businesses store vital knowledge to mobile phones that connect people across continents— have the power to enrich lives. And that’s what making a better global society is all about.

Our Values
We believe that living by strong values is the key to good business. That’s why these core values, along with a rigorous code of conduct, are at the heart of every decision we make.


People
Quite simply, a company is its people. At Samsung, we’re dedicated to giving our people a wealth of opportunities to reach their full potential.


Excellence
Everything we do at Samsung is driven by an unyielding passion for excellence—and an unfaltering commitment to develop the best products and services on the market.


Change
In today’s fast-paced global economy, change is constant and innovation is critical to a company’s survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success.


Integrity
Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency.


Co-Prosperity
A business cannot be successful unless it creates prosperity and opportunity for others. Samsung is dedicated to being a socially and environmentally responsible corporate citizen in every community where we operate around the globe.

Vision 2020
Samsung Electronics' vision for the new decade is to "Inspire the World, Create the Future."

We are committed to inspiring communities around the world by developing new technologies, innovative products and creative solutions. We are also committed to creating a brighter future by developing new value for our core networks: industry, partners and employees. Through these efforts, we hope to contribute to a better world and a richer experience for all.

As part of our new vision, we have mapped out a specific plan of reaching $400 billion in revenue and becoming one of the world’s top five brands by 2020. To this end, we have also established three strategic approaches in our management: creativity, partnership and talent.

We are excited about the future. As we build on our previous accomplishments, we look forward to exploring new territories, including health, medicine and biotechnology. We are committed to being a creative leader in new markets and becoming a truly No. 1 business going forward.