4.2. Data collection procedureThe a

4.2. Data collection procedure

The auctions were simultaneously posted on the auction site at 9 p.m. on Monday evening and were set for a 3-day time limit. If a high bidding level was required for the auction’s experimental condition, 10 bids were immediately placed on the auction by pseudonym bidders. If the reserve was to be disclosed, this was specified in the text of the auction. Finally, the reserve price was set during the initial posting of the auction through the auction site registration. The auctions were observed at 3-hour intervals with the amount of interest in the auction being recorded for potential patterns. In addition, due to the anonymous nature of the Internet, online auction participants were not aware that they were being observed. Therefore, aside from observation, no other action was instigated in respect to the auction process by the researchers. At the conclusion of the auction, the winning bidder was contacted by the researcher, bank account details were provided, the goods were then sent to the purchasers delivery address completing the transaction. All information in respect to the auctions was then downloaded from the auction site for analysis.

4.3. Independent variables

Reserve price was set at either a $1 or $15 level. Given that the final sale price of a second-hand commodity, such as a DVD or Playstation game, is expected to be half of full retail price, the expected sale price of the auctions was predicted to be approximately $25. Therefore, the reserve levels of $1 and $15 can be deemed to represent both a low and high reserve price, relative to the expected sale price of the product.

Reserve disclosure: The reserve price of the auction was either disclosed or not disclosed in the text of the auction. If the reserve was disclosed, the auction text merely stated “reserve price is $....” In the case of the reserve being nondisclosed, the auction text remained silent in respect to reserve. However, the auction participants would have been aware that the auction did have a reserve, as site rules willnnot allow an auction to commence without a specified reserve.

Bidding history: The bidding history of the auction was contrived using pseudonym bidding accounts established by the researchers. The bidding history was set to either a high or low level for each auction, depending on the relevant experimental conditions. A low bidding history was simulated by placing no bids on the auction, while a high bidding history was simulated by placing 10 bids early in the auction. The selection of the high bidding level was based around the researchers’ previous experience with online auctions suggesting that most auctions for DVD and Playstation game type commodities not often exceeding 15 bids during the entire auction period.

Results (Indonesian) 2:

4.2. Pengumpulan data Prosedur

Lelang yang bersamaan diposting di situs lelang di 9 pm pada Senin malam dan ditetapkan untuk batas waktu 3 hari. Jika tingkat penawaran tinggi yang diperlukan untuk kondisi eksperimental lelang ini, 10 tawaran segera ditempatkan pada lelang oleh penawar nama samaran. Jika cadangan itu harus diungkapkan, ini ditentukan dalam teks lelang. Akhirnya, harga cadangan ditetapkan selama postingan awal lelang melalui pendaftaran situs lelang. Lelang diamati pada interval 3 jam dengan jumlah bunga dalam lelang yang tercatat untuk pola potensial. Selain itu, karena sifat anonim dari Internet, peserta lelang online tidak menyadari bahwa mereka sedang diamati. Oleh karena itu, selain dari pengamatan, tidak ada tindakan lain yang menghasut sehubungan dengan proses lelang oleh peneliti. Pada akhir lelang, pemenang lelang dihubungi oleh peneliti, rincian rekening bank yang disediakan, barang kemudian dikirim ke pembeli alamat pengiriman menyelesaikan transaksi. Semua informasi sehubungan dengan lelang kemudian download dari situs lelang untuk analisis.

4.3. Variabel independen

harga Reserve ditetapkan pada baik tingkat $ 1 atau $ 15. Mengingat bahwa harga penjualan akhir dari komoditas kedua tangan, seperti DVD atau game Playstation, diharapkan menjadi setengah dari harga eceran penuh, harga jual yang diharapkan dari lelang diperkirakan menjadi sekitar $ 25. Oleh karena itu, tingkat cadangan $ 1 dan $ 15 dapat dianggap mewakili kedua harga cadangan rendah dan tinggi, relatif terhadap harga jual yang diharapkan dari produk.

Pengungkapan Reserve: Harga cadangan lelang itu baik diungkapkan atau tidak diungkapkan dalam teks lelang. Jika cadangan itu diungkapkan, teks lelang hanya menyatakan "harga cadangan adalah $ ...." Dalam kasus cadangan menjadi nondisclosed, teks lelang tetap diam dalam hal cadangan. Namun, peserta lelang akan telah menyadari bahwa lelang memang memiliki cadangan, sebagai aturan situs willnnot memungkinkan lelang untuk memulai tanpa reserve ditentukan.

Sejarah penawaran: Sejarah penawaran lelang itu dibikin menggunakan account penawaran samaran didirikan oleh para peneliti. Sejarah penawaran ditetapkan untuk baik tingkat tinggi atau rendah untuk setiap lelang, tergantung pada kondisi percobaan yang relevan. Riwayat penawaran rendah disimulasikan dengan menempatkan tidak ada tawaran pada lelang, sementara sejarah penawaran tinggi disimulasikan dengan menempatkan 10 tawaran awal lelang. Pemilihan tingkat penawaran tinggi didasarkan sekitar pengalaman peneliti sebelumnya dengan lelang online menunjukkan bahwa sebagian besar lelang untuk DVD dan Playstation jenis permainan komoditas tidak sering melebihi 15 tawaran selama periode lelang seluruh.