This was a project for G Adventures Egyptian tour brochure. The concept, decipher the truth under wraps, was inspired by the history on ancient pyramids tombs and royal pharaohs. Other than the fun outdoor activities, camel rides, skydiving and archaeological fun, many travelers want to know more about the archaeological discoveries of ancient Egyptian Pharaohs.
The layout and imagery within the tour brochure conceptualize the archaeological discoveries of ancient Pharaohs in Egypt. The spreads feature a cloth flap to turn over, concealing an important figure and fact inside the tomb. The inside of the flap includes a question that was translated into hieroglyphs. As a promotional piece, this gives the audience a reason to participate with the brochure. When the audience decodes the messages and find the right answers, it allows the reader to enter and receive a discount on the tours with G Adventures.
A die cut was used on the stone wall so the audience could see a jeep awaiting them, as well as providing the hieroglyph alphabet so help decode the messages.