Strengthen arts marketing and cultural tourism:
• MITA should work with the Singapore Tourism Board (STB) to promote arts and cultural tourism through:
a) capitalising on opportunities in conferences, conventions and exhibitions (e.g. medical conventions, architectural conventions);
b) systematic international marketing of our arts and cultural activities by working with foreign media, travel writers and tourism industry operators; and
c) developing an online ticketing system to better promote advance ticket sales for performances and exhibitions in Singapore.
• Set up an Arts Marketing Task Force to systematically develop marketing practices in the arts industry that would attract more audiences and sponsors from Singapore and abroad. This should be supported by $500,000 over three years to enable it to commission market research, identify potential marketing opportunities and advise on marketing plans.