stage of industry evolution and current competition structure
From historical evidence, there is a grape grown more than 5000 years. Grapes were grown well both in winter and summer, semi-Demi-district winter tropical. Thailand is not evidence for exactly what is in vogue, but expected to be imported from King rama the 5th. King rama the 7th have confirmed that grape cultivation, but it was sour grapes. In 2493, begins with planting grape seriously by Luang Samarnwanakit import brought grape varieties come from the State California. In 2497, Dr. Pit Panyaluck import brought grape varieties from Europe and can grow well. The grapes was grown in Thailand is more prevalent within the country 90 % of all processed into various products, 4 %, and the remaining 6 % exported to foreign countries. ( Toeymike , 2015 )
TIPCO is fruit juice 100% premium segment that dominate market share of the top one and maximum. Open concept on offense in the fruit market economy with strengths in popularity, packaging plastic packages pet bottles, which format is gaining popularity from consumers. And placement rates close to the fruit juice market ( logisticsdigest , 2015 ).
MALEE is fruit juice that contains items covered all three market segments is a premium fruit juice medium level and Super economy is because of the severity of competition. To make MALEE with aim to be the leader in every category, fruit juice brands and penetrate the market, intermediate ( manager , 2015 ) .
UNIF business is one fruit from vegetable and fruit juice 40% and 100%.strategy of the UNIF put the proportion of the premium. Towards the target attentive and caring in health and piercing shops in more provinces, as well as vegetables are not desirable to the consumer groups, customer groups, especially the young, with mellow taste, and refreshing (prachachat , 2015).