III. ANALYSIS OF SUCCESS FACTORS
In an effort to determine the factors that contributed to the success of the iPhone, we performed an extensive literature review and Internet search, and then categorized the success factors so that we could more succinctly assess how and why iPhone is so successful. The business model of iPhone is hypothesized to be one of its reasons for success. However, business models alone cannot fully explain the successes of each of these products/services. It has also been recognized that user acceptance is key to success. However, most user adoption studies focus on the user’s reasons for adoption, not the factors that affect the success of products or services. How to identify and meet consumers' needs based on their demographics, culture, and preferences are critical for success [18]. Finally, since mobile communications are typically controlled by government regulations, and mobile data services are delivered through the mobile communication infrastructure, the success of mobile data services also depends on these environmental factors [19-20].