Product concept development, the obtained product
ideas should be developed as the following product
concepts:
1) The product concept of a limited collection of designed
teenagers’ handbags. The new designs should be launched
every 6 months, but retain the local material identity with
adding other matching natural materials in decoration such as
leather or metals. The bags should be internally lined with
sponge and good quality cloth that matched with the bags’
styles and patterns. Additional inside partitions will be add to
the product usage and add products’ value. The handles should
be designed with suitable materials. Target customers are
teenagers aged 15-25 years who prefer modern and new things
with different and outstanding traits.
2) The product concept is formed around stylish, modern, and
luxurious handbags of big sizes for working women. Special
materials are used (e.g. wood or metals) in order to add value
to the products as well as increase the price. The women bags’
patterns and forms should be rigid and their colors should not
be faded. The bags’ frames should be made of steel or canes.
They should be lined with sponge and covered with local silk
that matched with the bags and added inside partitions. The
brand label should not be hung but sewn on the bag. Target
customers are working women aged 25 years and over who
like new, attractive, luxurious, and various kinds of products.
Product concept testing, the new product concepts should be
transformed into product images and undergone with product
concept testing by asking target customers’ opinions and their
intention to buy the products if sold in the market.
Do you agree with Juliet Bourke that the use of flexibility has moved away from its original paradigm?
Flexibility: reshaped for the worse? Juliet Bourke, a partner at management consultancy Aequus Partners, is not entirely comfortable with where the “reshaped” argument for flexibility is heading. While workplace flexibility can reduce overheads and boost productivity, she is concerned that the point of workplace flexibility has shifted - and not for the better.
Bourke, who recently launched www.workplaceflexibility.com.au to assist companies in developing flexible work practices, said: “I am concerned that the whole paradigm has shifted to something a little negative - that is, flexibility is now about ‘How we get more out of fewer people?’, and I fear for the unintended consequences of this line of thinking.
“Will employers see the economic crisis as an opportunity to push flexibility in ‘nasty’ ways? Would they reduce an employee’s hours when that is not needed, or to make [other] staff work even longer? Have we done enough to embed a win/win, or mutual respect approach, to ensure that employment practices will benefit both employers and employees?” she asked.
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The overall trend in organizations to keep employee turnover rates down is to offer significant programs that provide a work-life balance. A work-life balance is an organizational concept that empowers employees to split time and energy between work and other important areas of their life successfully. Companies can implement specific work-life practices within their organization to increase morale, productivity and profits.
It is important that employees consider their work-life balance needs and how they might be met
Flexibility: reshaped for the worse?
Juliet Bourke, a partner at management consultancy Aequus Partners, is not entirely comfortable with where the “reshaped” argument for flexibility is heading. While workplace flexibility can reduce overheads and boost productivity, she is concerned that the point of workplace flexibility has shifted - and not for the better.
Bourke, who recently launched www.workplaceflexibility.com.au to assist companies in developing flexible work practices, said: “I am concerned that the whole paradigm has shifted to something a little negative - that is, flexibility is now about ‘How we get more out of fewer people?’, and I fear for the unintended consequences of this line of thinking.
“Will employers see the economic crisis as an opportunity to push flexibility in ‘nasty’ ways? Would they reduce an employee’s hours when that is not needed, or to make [other] staff work even longer? Have we done enough to embed a win/win, or mutual respect approach, to ensure that employment practices will benefit both employers and employees?” she asked.
For the marketing objectives of Lux has used SMART approach by setting specific objectives that reasonable, can be measured and the practical including the period clearly
One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related to product positioning. Furthermore, pricing affects other marketing mix elements such as product features, channel decisions, and promotion.
Price is one of the four key elements of the marketing mix. Pricing refers to the process of setting prices for goods and services.This will have the largest impact on the profit you make more than any other element of the marketing mix. Which means price is a matters strategic issue . Because it involves the product positioning. In addition, the price affect the elements of the
ราคา เป็นหนึ่งในสี่องค์ประกอบหลักของส่วนประสมทางการตลาด pricing refers to the process of setting prices for goods and services. This will have the largest impact on the profit you make more than any other element of the marketing mix นั่นหมายความว่าราคาเป็นประเด็นยุทธศาสตร์ที่สำคัญ เพราะมันเกี่ยวข้องกับการวางตำแหน่งผลิตภัณฑ์ นอกจากนี้ ราคามีผลต่อองค์ประกอบของส่วนประสมการตลาดอื่นๆ เช่น คุณสมบัติผลิตภัณฑ์ , การตัดสินใจ , ช่องทางและส่งเสริมการขาย
Developing an effective pricing strategy is a critical element of marketing because pricing is the only element of the marketing mix that creates sales revenue; the other elements create costs and sales volume.
The Department recognises the importance of flexible work arrangements and family friendly work practices in maintaining a diverse, adaptive and high performing workforce.
เนื่องจากGloballisationทางธุรกิจทำให้องค์กรมีการแข่งขันกันมากขึ้น ปรับตัวและ Both flexible working and work–life balance are important contemporary agบันนี้endas within organizations and could have both positive and negative consequences.
Many organizations use to look ways for reducing their costs and streamlining their operations. Many companies are trying to have a check so that they could look at ways of reducing payrolls as company’s payroll is typically its biggest cost base. Most of the companies are formulating strategies to avoid redundancies within their organizations. As such, there is a renewed interest in workforce flexibility and how this could provide employees with more personal time and reduce costs for employers.
The Department recognises the importance of flexible work arrangements and family friendly work practices in maintaining a diverse, adaptive and high performing workforce.
An employee may request a flexible work arrangement to assist them to balance their work and life/family commitments. Requests will be assessed by the principal/manager on a case-by-case basis taking into account legislative requirements and the needs of both the employee and the workplace.
The decision to implement a flexible work arrangement should be agreed between the principal/manager and the employee with the chosen arrangement being mutually acceptable. The success of flexible work arrangements requires 'give and take' and a shared responsibility between the employee and principal/manager to make the arrangements work.
For comprehensive policy information and guidelines to assist with making and evaluating requests for flexible work arrangements see below under ‘Other Resources’.
Other Resources
In the modern highly volatile business environment, organizations go through a tough time keeping up with the market forces due to the severity of the competition they face. This makes the customer search for the best quality and value for their money. Therefore organizations formulate strategies and these strategies are then transformed into quantitative objectives and are broken down to each employee in the organization in order that they can carry out their part in it. This create