Identify customer priorities
We believe these priorities align with our customers' evolving needs, and - combined with our competitive advantages of convenience, menu variety, geographic diversification and System alignment - will drive long-term sustainable growth.
Demographic Segmentation:
• Age- Coca Cola targets all ages.
• Income- Coca Cola's products are not introduced to a specific class.
• Ethnicity- People from different cultural backgrounds are aware of Coca Cola's products, and even pairs them with their traditional food.
• Location- Where there are people there is Coca Cola. Some might think the saying is exaggeration.
Psychographic segmentation:
Coca-Cola uses psychographic segmentation they divide consumers into groups according to their personality straits, lifestyle or values.
Behavioural segmentation:
Behavioral segmentation divides a population based on their behavior, the way the population respond to, use or know of a product. Consumer behavior is a subject studied in depth over time in marketing management.
Culture: Language, Religious, Colour