Price
Every Marriott brand has a different price. That's because the different brands want to attract different people. For example they can ask a high price from business people because their rooms are mostly paid by the company they work for. So business people don't really care about the price. But on the other way families want to pay as less as possible because they already have a lot of costs. The price also depends on the fact if the brand has more facilities like "Renaissance Glendale Hotel & Spa".
Unfortunately we weren't allowed to ask the customers questions. So we couldn't ask what they think about the price/quality ratio of the Marriott. Our guess is that most of the customers are satisfied about this because Marriott is a big company and they have lots of customers. They wouldn't have so many customers if the customers weren't satisfied with what they get for their money.
Price has been consistent with the differentiation objective, to provide added value for a reasonable rate as opposed to discounting and de valuing our products and services.
Room rates quoted are net of tax and service, are per night, per room with continental breakfast included:
• Corporate single - $95.00;
• Corporate double - $125.00;
• Corporate double deluxe - $ 175.00;
• Corporate suite - $225.00 (maximum occupancy 2 persons).
Conference room rates are net of tax and service, quoted per day use with tea and coffee breaks (2) included:
• The Riverview Boardroom - $260.00;
• The Riverview Conference Hall - $320.00;
• The Riverview Ballroom - $875.00.