For Burson-Marsteller, Being More is about understanding that, at its heart, communications is all about people – whether businesspeople, politicians, bloggers, journalists or other audiences – and people pay attention to what matters to them. Being More means creating compelling messages backed by evidence not whim, making content matter backed by expertise, and driving relevance that provides substantive impact and meaningful results for our clients - See more at: http://www.burson-marsteller.com/who-we-are/burson-marsteller-being-more/#sthash.yfWLIBXu.dpuf