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Although considered preliminary, implications from this study include that social media is a ripe and informal venue for disseminating health information to young adults. Evaluations of formal health interventions (e.g., self-directed weight loss program hosted on social media, nutrition educational curriculum offered entirely through social media) implemented on social media have been shown to only have small participation rates and small benefits (Williams, Hamm, Shulhan, Vandermeer, & Hartling, 2014). A more informal approach (i.e., not a prescribed curriculum or program) to using social media to promote health may reach more young adults. An informal approach may involve health professionals connecting with young adults in their community or organization through a variety of social media platforms—posting short motivational quotes or memes (potentially focused on the total diet approach), pinning or posting recipes, and posting or retweeting accurate exercise information. Empirical evaluation the effective-ness of informal social media health promotion with young adults is needed. Additionally, the youth culture that surrounds new technology warrants more research attention. This line of research may lead social and health practitioners to better acculturate into this youth culture, which could lead to a better understanding in how to navigate and implement effective social media interventions for young adults. Finally, it is not surprising that results from this study include both social and health implications. This study reaffirmsthe importance of interdisciplinary studies within the social and health sciences and the value of implementing a social ecological framework in human development research.
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