Nike has been operating in Indonesia since 1988 and nearly a third of its shoes are now sourced there. In a press interview in November 1994, the company's country coordinator in Jakarta, Tony Nava, said the firm used 11 main contractors in Indonesia and dozens of sub-contractors (Goozner 1994: 6). Among the former are Nike's long standing South Korean and Taiwanese associates - who also at the same time produce for other brands such as Reebok, Adidas and Puma.