Push strategy is the most common in B2C as well as in B2B market. Push strategy typically stands for generating more sales from the market. There are many different tools which altogether help in building up the push strategy for an organization. For example these tools are
1) Sales – The most prominent tool
2) Sales promotions
3) Pricing discounts
4) Coupons etc
Above are the major tools which can be used in a push strategy to achieve the desired objective. The typical objective of a push strategy is to increase market share and to reach more potential leads thereby converting them to customers.
How to execute a push strategy?
1) Use a CRM software – A customer relationship management software is the first step in a push strategy. This is because, to call customers, you need to have the database of customers. A CRM can help you create an organized database of existing as well as new customers. And hence, in sales., the first step starts with creating an amazing CRM which helps you organize your sales pipeline.