• Scope for Interview
o Key challenges faced by the country and industry in the context of agricultural/ tourism sectors in Thailand
o Global trends in the use of digital technology to support agricultural/ tourism sectors, i.e.
For agriculture: precision farming, robotics, etc. (for each step of the value chain – Seeding/breeding > Plantation > Harvesting > Processing > Distribution)
For tourism: big data analytics, augmented reality, etc.
o The extent to which digital technology is used to support in agricultural/ tourism sectors today in Thailand (level of digitalization maturity in Thailand)
o Expected development in term of these digital technology over the next 10 years in Thailand
o Areas where you see the highest potential for the use of digital technology to support agricultural/ tourism sectors, i.e. roles of government/ private sectors
o Any case studies of successful cases where digital technology is used to support agricultural/ tourism sectors