Results (
Thai) 2:
[Copy]Copied!
หมายเหตุการประชุมConcluding remarks: towards a framework for case study comparison
ต่อกรอบการทำงานสำหรับกรณีการเปรียบเทียบการศึกษาในฐานะที่เป็นขอบเขตและขนาดของระบบeAs the scope and scale of e-business systems have developed in the past decade, many
มีการพัฒนาในช่วงทศวรรษที่ผ่านมาหลายผู้ประกอบการSMEs SMEs have grappled with the technical and business issues of effectively deploying
มีเจตนารมณ์กับปัญหาทางเทคนิคและธุรกิจของการปรับใช้อย่างมีประสิทธิภาพเทคโนโลยีe ทั้งสองกรณีศึกษาที่แสดงความคืบหน้าอย่างมีนัยสำคัญและการส่งมอบผลประโยชน์ดังต่อการใช้งานของใหม่เทคโนโลยีe ปัจจัยที่องค์กรได้รับความแตกต่างที่สำคัญในการกำหนดระดับของผลประโยชน์ที่ได้รับ e-business technologies to the clear benefit of their operations. The two case studies
show significant progress and benefits delivery following the deployment of new
e-business technologies as components of different information systems strategies.
Organisational factors have been a key differentiator in determining the degree of
benefit derived. As regards Zhu et al.’s (2006) model, TPG DisableAids have
successfully “adopted” e-business in the sales process, but as yet have not achieved
significant “routinisation”. On the other hand, Optimum has successfully embedded
the new web-based systems in all activities across the company, and a clear degree of
“routinisation” of their usage has been achieved.
Given the multi-dimensionality of e-business, we suggest that a process based
analytical framework that uses a customised version of the CPIT model is a good
platform for further analysis. This can be seen as a “base camp” that provides a clear
common framework for case study comparison which can then be developed in a
number of directions. The essential elements of this comparative framework are:
(1) Establish a clear common understanding of what e-business is: as stated earlier,
we suggest a pertinent definition of e-business in today’s business and
technology environment is: “the deployment of internet or web technologies to
enhance core business processes, to include the use of mainstream business
systems if they are accessible via the internet or intranet; but to exclude the use
of other information systems and tools that do not leverage advantage from the
use of web technologies”.
(2) Draw up a top-level process map for the organisation – this will typically
contain five to eight main processes that will almost certainly differ from the
standard processes suggested in the core CPIT model put forward by the DTI in
the early 2000 s. This has been trialled with over 100 companies and
organisations over the past four years, with the involvement of third year
undergraduate students. The range of processes differ vastly between, for
example, a manufacturing SME (Wynn and Olubanjo, 2012), a professional
practice (architects or solicitors), an educational institute (a school oruniversity), or a large financial company. It is important to ensure these
processes are fully comprehensive and encompass all activities one way or
another. (This will inevitably be a subjective exercise to some degree, and thus
all activities should be included somewhere in a top level process).
(3) Apply the CPIT model at process level, adopting the hybrid definition of
e-business noted previously and customising the process axis to reflect the
processes of the organisation being researched. This moves the CPIT model
forward a decade in its relevance, because it broadens the concept of e-business
compared with that originally envisaged and recognises the need for process
variety and customisation.
Once this baseline analysis has been confirmed through observation, interview and
workshop feedback, then other models and concepts can be applied, depending on the
nature and objectives of the research; and the process analysis can be updated as the
adoption of e-business impacts the organisation.
For example, in this study, the stage model put forward by Willcocks and Sauer
(2000), illustrates that TPG DisableAids are still struggling to bridge the
organisational capabilities gap between stages 2 and 3 in their advancement of
e-business (see Figure 11). Despite their new e-trading capabilities with their public
sector clients, certain company policies and procedures are still in need of modification
and process owners must fully take on their responsibilities to drive through process
change. Attitudes and skill sets are also important and further training of in-house
workers to use the portal will be needed to fully exploit the portal’s potential.
The major achievement at Optimum has been to move very rapidly to adopt and
exploit the new e-enabled systems and the company merger in 2008 was probably
significant in signalling a new era, with staff expecting change and generally willing to
“get on board” with new technology and related process change. Strong leadership
from the senior management team was also critical and the selection of software that
was well matched to solving the problems that the merged company faced eased the
transition to the new ways of working required by the senior team. As such, Optimum
have to some extent crossed the “value transformation” gap identified in Willcocks and
Sauer’s model and are consequently gaining more business value than TPG
DisableAids (see Figure 11). The acquisition of new knowledge generated in the
process mapping, software package evaluation and implementation phases is also
significant and will be carried forward and used in subsequent iterations of the project.
Optimum had very little in-house e-business knowledge or capability, but now has the
overall competence and know-how to move forward with further embedding and
‘routinisation’ of e-business systems and related processes.
Being translated, please wait..
