In the face rapid change in the environment and consumer demand, competition between businesses
has become increasingly competitive. The development of new products has become the most
profitable and most heavily invested department for corporations. However, the path of new product
development is never smooth. The success rate for developing new products has maintained a mere
60% [1]. To combat this low rate of success, scholars have explored a variety of factors in raising the
success and performance in new product development, such as the personality of the team leader [2],
and the effects of the stage of development of the new product and information technology on the
ultimate performance of the product