The concept of RCM is well known in many industries, with the wind industry also embracing this technique. This paper applied systems thinking to understand how the interactions and interfaces between RCM and other stages of the product lifecycle can have an overall effect on fulfilling the RCM objectives (improved reliability and cost savings). Also, the authors have been able to identify the important links that exist between a RCM programme and other management systems especially aligning to the business strategy. These findings can be summarised, using the plan-do-check-act cycle [18] into a more generic framework applicable to asset driven industries.