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Thai) 1:
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• Business strategyUse of generic strategies: Low cost, Differentiation, Cost focus, Differentiation focus, Best cost. Offensive strategies, defensive strategies, first mover advantage, alliances• Corporate strategiesRelated/ unrelated diversification, merger, acquisition, internal start-up, turnaround, liquidation, retrenchment, restructuring• ImplementationStrategic control, action plans, short-term objectives, functional tactics (Production/operations, marketing, accounting/finance, research and development), human resources management policies
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