International brands show a significant standing in eyewear thanks to rising brand consciousness among Thai consumers. Leading positions are taken by Luxottica Wholesale (Thailand) Ltd, Thai Hoya Lens Co Ltd and Rodenstock Asia Ltd, since spectacles takes predominance and contact lenses remains minor. All contact lenses available in Thailand are either imported or repackaged in the country. International brands hold a solid advantage in terms of expertise and technological advancement. Hence, domestic brands tend to lag behind.