Multinational diversification is considered one of the strategic paths to continue diversifying the company activities after the diversification at national level has been completed. It also includes diversification of business and of national markets. This process requires to be developed and executed at different strategies - for the different sectors of the company business on the one side, for the different countries (consistent with their national characteristics) on the other. These strategies have to be developed by high competence managers. Regardless of the great challenges and difficulties of its implementation, multinational diversification attracts companies with big opportunities for long term growth by entering new business sectors and growth in the existing business on the markets of other (new for the company) countries.